ZME Music: I love the idea - I really do. What bugs me though is the thought of forcing creativity. It can work very well at first (I love your work so far), but in time, after fatigue, routine and creative blocks step in, it can lead to quality deficits. Thoughts?
Aidy: You’d only be forcing creativity if you weren’t a creative person in the first place, like I said before I’m an extremely creative individual and this actually isn’t a massive difference to my regular output. I’m always writing and recording new songs, the only difference is I’m probably spending a bit more time polishing things and getting them into a state where I’m happy to send them out into world each Friday.

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